Everything felt either oversaturated, too complicated, or inauthentic. 

Louvière enters the beauty world with 15 years of aesthetic experience and creates clean and intentional products. We are more than a brand; Louvière is a lifestyle that celebrates authenticity, confidence, and a vision of Simplified Beauty.

CoFounder Khanh, inspired by his love for minimal design and sensory experiences, imagines a brand that offers the opposite of the others: clarity, intentionality, and products that bring joy back to the basics. CoFounder Reid, whose strength lies in strategy, building systems, and making things work from the inside out, knew how to transform that dream into a brand with real substance and staying power.

To this day, Khanh leads the creative direction, from design and brand storytelling to the emotional experience behind Louvière. Reid drives the engineering, logistics, and development that bring each idea to life.

While Louvière begins with lip care, this is only the beginning. We are developing a thoughtful collection of skincare essentials that extend our core values: clean ingredients, simplicity, and hydration.