Some evenings feel cinematic from the very first step inside, and the Proper Presents: Louvière Beauty x St. Lucia soirée at the Santa Monica Proper Hotel was precisely that. Guests were bathed in the golden hour while Louvière Beauty launched their flagship product, Louvière Lip Dew, alongside a DJ set by the famed St. Lucia.
Produced by Gold Sky Productions with POM Wonderful, Condesa Gin, and Louvière Beauty, the evening struck a perfect balance between sophistication and spontaneity. Guests were welcomed with Louvière Lip Dew Lush gimlets and POM Wonderful spritz cocktails, each drink complementing the night’s atmosphere.
The Santa Monica Proper, with its striking design and sweeping views, set the stage for a night that felt as special as it looked. Guests arrived dressed to impress; every detail considered, every look effortless yet stunning. The atmosphere buzzed with excitement as drinks circulated and conversations flowed, all anticipating Louvière Beauty’s debut.
Adding a touch of beauty-meets-luxury, Louvière Beauty, California’s rising clean, non-toxic skincare brand, surprised attendees with sleek gift bags. The buzzworthy reveal? The much-anticipated Louvière Lip Dew: a silky, nourishing balm - glossy without stickiness, elegant yet practical - was swatched, tried on, and quickly adored throughout the evening.
As the sun dipped behind the mountains, the moment grew unforgettable. Golden hour blended into golden twilight as St. Lucia’s music pulsed louder, drinks were raised, laughter and joy filled the room, and the dance floor came alive. It was a night of joy, connection, and celebration, wrapped in an atmosphere that was nothing short of magical.
It wasn’t just a party, it was an experience and a night to remember. Louvière Lip Dew is now officially out in the world, and if the night at the Santa Monica Proper was any sign, it’s only the beginning of the brand’s story.